Natalie Mullin joined the B-Inventory staff earlier this yr to symbolize the voice of our Consumers. Her expertise in partnership and product advertising and marketing is an important component for B-Inventory. Natalie’s aim is to higher perceive and enhance the general shopping for expertise. This contains specializing in Purchaser schooling, understanding the Purchaser journey, and advocating for Consumers with regards to platform enhancements. Natalie’s most important focus is on relationship constructing with B-Inventory’s high Consumers and growing instructional content material related to all Consumers.
She gained her expertise by beginning her profession in CPG advertising and marketing at Nexxus Magnificence Merchandise, centered on product growth and stylist schooling. She moved on to Fee Junction the place she managed advertising and marketing packages and relationship growth for quite a few main retail manufacturers, together with Overstock.com, Microsoft, and Disney Film Membership. Natalie additionally ran promotion packages that inspired members to create their very own content material. Such a person generated content material is a crucial side for any firm to allow them to present actual suggestions from actual prospects who use their product frequently.
Natalie describes herself as a “retail trade junkie.” She is obsessive about the evolution of the retail trade, and the way small companies handle to discover a technique to survive amongst enterprise retailers and the nonstop evolution of know-how, promotions, and customer support.
She joined B-Inventory as a result of she was excited to be a part of a tech firm that’s not solely serving to an trade plagued with retailer closures, overstock stock, and elevated returns however helps create the secondary retail market. Positioned in Silicon Valley, and being surrounded by tech, Natalie says, “I’m proud to work for a corporation that’s utilizing tech to unravel an actual downside, whereas additionally empowering SMBs and entrepreneurs, and it isn’t merely tech for the sake of tech.”
Natalie’s deal with tech isn’t just lip service. She doesn’t take our platform’s almost zero-downtime-performance without any consideration. B-Inventory’s enterprise mannequin and platform actually does empower budding entrepreneurs and small enterprise house owners to completely take part within the secondary retail market by way of a democratic, accessible, and clear market the place they’ll develop their very own monetary independence.
Her deal with Purchaser schooling and understanding how Consumers use the platform—by growing relationships and gathering suggestions—will finally profit each B-Inventory Consumers and Sellers with enhancements to the platform and understanding their wants to allow them to extra successfully purchase and obtain merchandise.